Mo Ali is CCF UK’s first Ambassador. He is passionate about saving the cheetah, particularly in his homeland of Somaliland, and has a keen interest in highlighting the plight of the cheetah and the issues concerning other wildlife and the environment in his home country.

Mo Ali is an award-winning film director, working with some of the most innovative artists and actors in Britain. His feature debut, the post-apocalyptic action-thriller “Shank”, was released theatrically in 2010, entering the UK Charts at number 4 and has now been released in more than 15 territories around the world. His second feature, “Montana” (2014), was a searing look at life in the underbelly of London. After appearing at the Sitges Film Festival, the most prestigious genre festival in the world, it sold to 30 territories and it went on to be nominated for Best Independent Feature at the NFAs and both Best Picture and Best Director at the Screen National Awards.

Mo is also a board member of British Urban Film Festival, patron of the East Side Educational Trues and mentors over 20 young London based filmmakers.

At present, Mo is now the CEO and founder of Wada Network, a platform created for talented East African creatives to learn, watch and create content.


About Wada Network

Wada Network is an online platform company focused on producing content for the East African diaspora audience around the world. Wada Network has grown through engagement with young Somali men and women in the UK, across Canada, Somalia, and Somaliland. This targeting has enabled them to grow their audience, by 80% month on month, with impressions on Instagram, FB, and Twitter hitting 250,000 per month.


Jackie Fast, entrepreneur, investor, author and speaker, has become our new Ambassador for the Cheetah Conservation Fund UK.

Former Young Entrepreneur of the Year and Media Disrupter of the Year recipient, Jackie Fast is no stranger in utilising change to amplify growth. She directs leaders on how to succeed through the power of sponsorship and travels the world presenting on the future of business and entrepreneurship. Jackie set up Slingshot Sponsorship, growing it from an office in her bedroom to an international, award-winning agency working with brands including Sir Richard Branson, Rolling Stones, Shell, Red Bull and more. Having sold it for millions, she has now launched a new business REBEL Pi, an ice wine brand, with plans to turn it into a global drinks brand. Many of you will also remember Jackie from her participation in the BBC’s “The Apprentice” in 2018.

Jackie is passionate about big cats and conservation and has recently returned from supporting CCF’s activities in Somaliland. She said, “I’m absolutely thrilled to be the new Cheetah Conservation Fund UK’s Ambassador. Being an animal lover, I think it’s absolutely crucial that we do all we can to stop the illegal pet trade and keep more beautiful creatures like cheetahs on our planet in abundance. The work that CCF is doing is ground-breaking in the animal conservation space and I’m delighted to be helping them achieve their vision!”

We are thrilled to have her as part of our CCF UK Team.